The Lineage

Boldface brings a lineage that crosses many of the world’s most lauded luxury and lifestyle hotel brands and operators including Four Seasons Hotels & Resorts, Pearl Continental Hotels & Resorts, Aimbridge Hospitality, Highgate Hotels, IHG, Loews Hotels, Thompson Hotels and Wyndham Hotel Group.

The Team

Peter Bheda, Chairman

Zuhair Bheda, Founder & Chief Executive Officer

Susan Helstab, Chief Commercial Officer

Joe Cua, Chief Development Officer

Advisory Board

Dave Johnson, Strategic Advisor

Kirk Kinsell, Strategic Advisor